Davie Hay has told Tony Mowbray in simple terms what is expected of him should he become Bhoys boss.
"The basic concept is still the same - you have to finish ahead of Rangers," Hay told the Evening Times.
"That was the case in my time and it hasn't changed since then."
West Brom will stand firm in their demands for £2m compensation to allow Mowbray to leave the West Midlands and Hay added: "If you want him, you've got to pay it I'm afraid.
"In the past, transfer fees were associated with players.
"But, on the managerial front, that price now has to be paid for expertise."